Finding the best betting offers can be difficult at times, as it’s just all too easy to get lost in the sea of choices.
In this article, we will take a deep dive into some of the most popular sports betting platforms in the UK, ranking their betting offers to ensure you get the best possible promotions on all of your favourite events.
We must also mention, although we are ranking these promotions, every sportsbook on this list offers plenty of great bonuses and promotions.
When making this list, we have looked at many different sign-up bonuses and promotions from across the industry, choosing only the best.
For these rankings, we have also been sure to do our due diligence, researching to guarantee every platform ensures the utmost safety of your bets
| Position | Sportsbook | Bookmaker Offer | Promo Code |
| 1st | Bet365 | Bet £10, and get £50 in free bets. | Get Bonus |
| 2nd | Betfair | Bet £10 on the Betfair sportsbook and get £30 in free bets. | Get Bonus |
| 3rd | Betway | £30 matched free bet if your first Acca bet loses. | Get Bonus |
| 4th | Unibet | £40 refunded as bonus money if your first bet on the sportsbook loses. | Get Bonus |
| 5th | Leovegas | 100% profit boost of up to £100 when making your first bet on LeoVegas’s sportsbook. | Get Bonus |
| 6th | 888Sport | £30 welcome bonus on your first bet of £10 or more. | Get Bonus |
| 7th | Paddy Power | Bet £10 and get it back as cash if you lose.
promo code: YSKAMR |
Get Bonus |
| 8th | Sky Bet | Bet £5 and get £20 in free bets, | Get Bonus |
| 9th | Vbet | Up to £20 free bet when making your betting debut with a multi-bet. | Get Bonus |
| 10th | Betfred | £30 in free bets when you register and place £10 or more on your first bet. | Get Bonus |
Aside from offering some of the best betting bonuses, Bet365 also ensures all users on its sportsbook experience a safe and high-quality betting experience.
Safety is also of no concern seeing as Bet365 maintains licences from both the stringent Maltese Gambling Commission and UK Gambling Commission.
We will now go over a list of some of the more impactful bonuses and promotions available on Bet365’s sportsbook. These promotions are available to only those from the UK.
Bet365 Main Promotions:
Betfair offers a smooth gambling experience across its sportsbook, combining superb safety with incredible ease of access.
Owned and operated out of London, Betfair UK must also be in possession of a key licence from the UK Gambling Commission.
The Betfair sign up offer, much like other promotions on the Betfair platform allows you to get more for every dollar you spend on the platform. Below we will take you through some of the best offers available to bettors from the UK.
Betfair Main Promotions:
As one of the largest bookmakers in the UK, Betway offers the highest level of safety and security on their platform while reliably facilitating superb sports betting and promotions.
With top-tier promotions and new customer offers, betting on Betway seems to be a no-brainer choice for UK punters. Within the list below we will go over some of Betway’s most popular offers.
Betway Main Promotions:
Much like many of the other top sportsbooks, Unibet is almost universally trusted to provide top quality odds and sports markets. Unibet’s bonuses and promotions also manage to stand out with the abundance of free cash they bring.
Unibet UK finds itself in possession of several key licences, the primary being a much-needed licence from the UK Gambling Commission.
Below we will go over some of the Unibet bonuses that make the platform so special, such as new customer offers and profit boosts.
Unibet Main Promotions:
Founded in 2011, LeoVegas has quickly established itself as a force within the world of sports betting, offering reliable odds and a number of great rewards.
Operated out of Stockholm Sweden, LeoVegas has managed to obtain a plethora of gambling licences, including one major licence from the UK Gambling Commission.
In the list below we will go through all of the offers and promotions that make the LeoVegas sportsbook so special.
LeoVegas Main Promotions:
888Sport has become one of the more prominent faces in the world of sports betting, offering a well-put-together sportsbook. Licenced and regulated by the Great Britain Gambling Commission, you can also rest easy knowing you’re in good hands.
Outside of just a stellar reputation, 888Sport offers a multitude of fantastic bonuses and promotions. Beneath this, we will go over some of the promotions that make 888sport so special.
888Sport Main Promotions:
Paddy Power offers one of the best sports betting experiences available to UK punters. With a hyper-focus on the UK betting market, it’s not surprising that Paddy Power is also licenced by the UK Gambling Commission.
Paddy Powers’ Sign-Up Offer is also quite unique. Seeing as instead of refunding you with bet credits, they refund you in cash.
We will now take you through a list of some of Paddy Power’s promotions and give you a rundown of how to qualify.
Paddy Power Main Promotions:
Sky Bet maintains its ranking as the UK’s top-rated sports betting platform, offering a bountiful selection of great odds and promotions.
Sky Bet offers a high level of safety as well, holding all necessary licences needed for access to the large market of the UK. Based out of Alderney, you can be assured Sky Bet knows British bettors.
in the list below you will showcase some of the more popular and high-quality promotions available.
Sky Bet Main Promotions:
VBET runs one of the most accessible and safe sportsbooks out there, but that shouldn’t be surprising to anyone seeing as they have been in the game since 2003.
Similarly to the other top sportsbooks within the UK, VBET also finds itself in possession of a licence from the UK Gambling Authority.
They also offer a fantastic selection of bonuses and promotions, including the VBET welcome offer.
VBET Main Promotions:
Last but certainly not least we get to Betfred, an incredibly well-put-together sportsbook with a focus on football and horse racing.
Based out of Gibraltar, Betfred offers a high level of safety to its punters. Not only is the platform licenced in the UK but also licenced and regulated by the Gibraltar Gambling Commission.
Betfred offers a myriad of great promotions all throughout its sportsbook, below we will be looking at some of the options available to UK bettors.
Betfred Main Promotions:
Simply put, betting offers are a way for punters to gain extra winnings and minimise losses. Sportsbooks will often time give betting bonuses and offers to attract more customers to a given market on their platform.
For example, betting bonuses in the UK will overwhelmingly showcase popular sports such as football to draw in pre-existing fans.
Betting offers are one of the best ways to maximize your betting profits and boost your odds. The only caveat to this is that many bonuses have several requirements to be used.
Most bonus requirements are relatively simple to meet, with requirements being as little as certain odds to be met on the bet.
A rollover is the bet requirements set by the sportsbook that you must meet before a bet bonus, sign up offer, or betting offer becomes eligible for you.
Rollovers oftentimes are bonuses granted to punters after they bet above a certain threshold, activating the bonus. Bettors also keep in mind the minimum odds needed for many bonuses, with many being slightly unfavourable.
A good example of a sign up offer rollover is if you intend to bet £10 on a 3+ leg acca bet, the sportsbook may offer to cover one leg if you bump the bet up to £30. This means it will save you £10, but you will have to lose £20 to activate it. This Decreases the bet risk but enables more losses overall.
The expiry date period for rollovers can vary greatly, from indefinite to as short as 24 hours. Due to that, it should be common sense that the longer the expiry date the better the offer truly becomes. Always take your time to make proper bets.
A great example of the benefits of a longer expiry date can be seen through the boosted odds offers. Oftentimes you won’t see the boosted odds until an event is in live play.
Much like the expiry date, you will find many different minimum odds requirements needed to be eligible for some of the best betting offers.
As many know, odds are the chances your bet has of winning, meaning minimum odds keep the chances slightly in the house’s favour. Be sure to take minimum odds into account, a profit bonus isn’t worth anything if you can’t win.
Some bonuses do only exist to get you enticed and to give you the best betting offer. On these bonuses you will find lenient minimum odds, oftentimes placed around 1/2, with the payout being upwards of 2x.
Many of the promotions across the different sportsbooks also have minimum and maximum deposit amounts for their bonuses.
For minimum deposits, the terms will usually state that if you do not meet the minimum deposit amounts you will not be eligible for the promotion. On the other hand, the maximum deposit amount sets where the promotion will stop, not applying any bonuses to excess funds.
An example of this is Paddy Power’s Sign-Up Offer, where both the minimum and maximum amounts are set to £10.
Every punter should also know several of the more common types of sports betting offers, and what the offers entail.
Within the section below we will give you a rundown of everything you need to know to maximise profits with your betting offers.
Betting offers for new customers can go by several different names across many different platforms. Regardless of the name, these sports betting sign up offers are strictly for new punters on the platform.
In the section below we will take you through some of the more common bonuses and promotions available to new bettors.
Most sportsbook bonuses can fit within two distinct categories, deposit, and no deposit bonuses. As one would assume, one bonus requires the punter to deposit funds, while the other hands out the bonus with no deposit necessary.
To be more specific, a no deposit bonus usually takes the form of a cash sum and is credited to a user’s account for a specific action.
A great example of a no deposit bonus would be a promo code that gives you an amount of free cash.
Free bets are another popular new customer offer; if anything, it is the most common bonus you will find across most sportsbooks.
It is as straightforward as one would think. New customer betting offers will oftentimes give you free bets for depositing as little as £5.
An example of a free bet offer is Betfred’s “free bet if you place second” offer, where if your greyhound places second you will be given a free bet up to £10.
Very commonly found within accumulators, risk-free bets are simply a bet where if you lose your money, you get something back in return. This return could be a free bet, site credit, or even just cash.
One type of risk-free bet you will also often find is partial cash back, whereupon losing your bet you will get a portion refunded back to you.
An example of a risk-free bonus could be an acca bet refund, where if it was a risk-free bet and you lose, you could receive your full bet back.
Enhanced odds can be found widely throughout the gambling world. To put it simply, they provide and facilitate higher payouts for the same risk.
Enhanced odds can also be found more often in specific markets. For example, football betting offers can often be just enhanced odds.
With enhanced odds, you also have the possibility to make a sure bet, a bet where profit is almost guaranteed regardless of the outcome. This can be done by taking advantage of differing odds to ensure a win.
Refer a friend offers are quite straightforward, with most offers in the category paying you in free bets or cash depending on the number of individuals you refer.
A fantastic example of a refer a friend bonus would be Unibet’s “£200 Refer A Friend Bonus.” Within that bonus, you will receive £50 for the first referral, £70 for the second, and £80 for the third.
Both loyalty and VIP programs can be found on several different sportsbooks across the UK market.
One popular loyalty program we mentioned earlier in the article is the Sky Bet Club. By opting in you get access to several new rewards. These rewards can take many different forms, on Sky Bet it is often a free bet.
Creating additional profit is the name of the game for almost everyone looking to begin betting with sportsbooks.
From matched betting offers used to profit from free bets and incentives to just good gambling habits, here we have compiled a list of tips to keep in mind.
A great first step for any new punters is to create a betting strategy well in advance. Our recommendation is to stick with markets you know well and do ample research on each event.
Whether you are well-versed in greyhound racing or just an avid football fan, it’s good to place bets on events you know in and out.
Even if you do feel as though you are a professional, still double and triple-check teams, rosters, and odds before you place your bets.
As the title of this tip says, in the world of sportsbooks you must risk some money to make some money.
Some of the most lucrative bets can be made through bet builders and accumulators; the highest payouts are found here.
The higher payout does bring with it much more risk, with winning probabilities going down as you add legs. Our advice is to bet within this category conservatively.
Many of us can get enticed by attractive offers and bonuses on events we know very little about. We are here to tell you to not get swept up and bet outside of your habits.
Even if your sportsbook has a fantastic greyhound offer, if you have no prior knowledge of greyhound events, do not bet.
The quickest way you can see yourself run through your funds is by placing bets on events you truly have no business betting on. Do your research first.
We have all been there, we placed what we thought was a guaranteed bet only to see it fall through our hands. This is the time when you need to show the utmost restraint in your bets.
When you are overcome by strong emotions you may be drawn to much riskier bets to “win back” your losses. This is a sure-fire way to lose a lot of money, betting under distress and taking risky options is the last thing you should be doing.
In this article we have showcased some of the best betting offers in the UK, with many of these offers granting stellar payouts.
We cannot stress enough the importance of taking full advantage of every offer on your given sportsbook, there is no reason to leave free money unclaimed.
At the end of the day, much of the overall profit that can be made on a sports betting platform is through its promotions.
We will now answer some of the more commonly asked questions regarding sports betting offers.
Oftentimes sports betting sites will front-load their best offers as sign up or welcome offers, this is done to entice new customers.
This is not to say you won’t find any amazing deals outside of those initial offers, they are just oftentimes quite frankly great promotions.
Using bonus bets on most platforms is extremely simple: once you have qualified for the bonus it should be automatically placed on your account.
Different sportsbooks have different ways of finding your bonus free bets, you should be able to find it somewhere directly on your account.
Yes, regardless of the sportsbook you find yourself on; if it is a reputable platform, you will be able to withdraw all bet winnings.
Unless the promotion or bonus states otherwise, you can rest easy knowing you will have the ability to withdraw your winnings.
To put it plainly bonus bets are oftentimes free bets given to you by the sportsbook due to one promotion or another.
Always pay very close attention to bonuses that are available to you, you wouldn’t want to give up free bets, or free cash.
Yes, across every single sportsbook we have looked at in this article you will find football betting offers, at least some of the time.
Many sportsbooks have revolving promotions for different sports.
