On this Sunday (24), the official profile of Manchester United – which has no affiliation with Endrick, made a post mentioning the player, in reference to Endrick"s statement after the goal and victory against England at the legendary Wembley Stadium.
“I am a fan of Bobby Charlton, he is a guy who played a lot here in this stadium. Being able to play and score in a stadium where he scored many goals is very important to me," he said.
The reference to one of England"s greatest idols is because Endrick plays with the Brit in his team in the Ultimate Team mode of EAFC, the main game in the sector. The post has already garnered half a million likes and thousands of comments, all positive and from fans from different countries.
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“Endrick has always loved football. Not just playing. He enjoys watching documentaries about athletes and clubs. I have seen him with books listing historical sports idols. It is not the first time, nor will it be the last time he will make reference to a former athlete, or a great squad from a club that is not his own, or even historic matches played at a stadium. This has no relation to any brand or business plan. It is his. It is what he likes. Endrick was born in football, and he lives it intensely," explains Thiago Freitas, COO of Roc Nation Sports Brazil, a company led by the star Jay-Z, which manages the careers of Vini Jr, Lucas Paquetá, Endrick, and Gabriel Martinelli.
“Endrick is passionate about football and its history. Mentioning one of the greatest idols in English football history and at Manchester demonstrates this. He is an interested, polite, mature, and spontaneous young man. For these reasons and others, it has been very good to work with him for almost 2.5 years," adds Fábio Wolff, Managing Partner of Wolff Sports, the agency exclusively responsible for managing sponsorship and image contracts for the player.
In 2023, Endrick had already gone viral worldwide with the video of his trip to Madrid, meeting coach Carlo Ancelotti and his future Real Madrid teammates at the training center, posted on December 16, 2023. The post was the most viewed on the club"s Instagram throughout last year, with 67.1 million views.
To give an idea of the magnitude, the video surpassed the views of four other posts that achieved good numbers on the Madrid club"s Instagram in the previous year.
The institutional video ‘Madridistas is Here. Follow us", from April 2023, for example, reached 66.3 million views.
A video of Chilean Joselu Mato"s goal in July reached 52.1 million views. A video of Jude Bellingham saying “Buenas noches amigos. Hala Madrid!", which later became a meme on social media and WhatsApp groups, reached 50.9 million views (https://www.instagram.com/reel/Cy9MZPCMWAB/).
Before that, the record was the video Brazilian MAGIC! 🇧🇷 ¡MAGIA brasileña!, featuring a recording between phenomenon Ronaldo and forward Rodrygo in February, with 46.4 million views.
In the Top 5, there is also a video of forward Arda Guler"s presentation in July, with 45.9 million views.
For Fábio Wolff, the numbers already indicate global interest around him. “This is the highest content in views so far, considering all posted by Real Madrid in 2023. The numbers demonstrate and prove that interest in Endrick is immense in Madrid and beyond," he explains.
“It is a very pleasant surprise, not only for us but for everyone at the club and in the Spanish press. Something like this has never happened with such a young athlete as him, in any club. We are facing something new in several aspects. New for Brazilian athletes, new for media professionals, new for sponsors, and new for clubs of Real Madrid"s magnitude, from the top tier worldwide, who are dealing for the first time with such early communication and influence phenomena," analyzes Thiago Freitas, COO of Roc Nation Sports in Brazil.
