The contract is for 20 years and will span a total amount of R $ 300 million across the duration of the deal. As per the Corinthians official website, the stadium is renamed Neo Química Arena and will also be used for shows and musical shows. However, football will remain the priority as always.
The deal in total means Corinthians will receive around R $ 20 million annually.
The announcement of the partnership was the major talking point as the club celebrated their 110th anniversary as one of the most successful sides in Brazilian football.
The announcement was made by President Andrés Sanchez and Breno Oliveira, CEO of Hypera. The president expressed how pleased he was to secure a deal which help’s the club’s brand and also in a financial sense.
As president of the club, I am very happy. I am sure that I represent the sentiment of more than 35 million Corinthians fans. It is great to have a great partner from the past back, who has always been very correct in all his agreements with Corinthians. It is now Neo Química Arena. Thanks to Neo Química for everything", said the president of Corinthians, Andrés Sanchez.
BEM-VINDA NEO QUÍMICA! Agora a arena mais bonita do mundo está oficialmente batizada. A química bateu forte #ArenaNeoQuimica # VaiCorinthians pic.twitter.com/DI1wPLcOoi
— Corinthians (@Corinthians) September 1, 2020
The stadium which was inaugurated in 2014 is now set to get even more patronage and relevance, something that has been clamored for by the Corinthians faithful.
Corinthians and new partner Neo Química held a launch event on the evening with lots of music, fireworks and even a guest performance by actor Dan Stulbach.
Corinthians will return to the pitch tomorrow when they take on Goias in the seventh round of the Brasileirão.
