Earlier this week, Betano clinched a $16 million-a-year sponsorship deal with the 2024 Brasileirão, setting a new record by outdoing the previous $6 million sponsorship high. This is one of many proofs that betting companies are now big-money supporters of Brazilian football.
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Sponsorships by betting companies
Take Flamengo. In 2019, Sportsbet.io made a big move by paying to have its logo on Flamengo’s team shirts. Not long after, Betfair got in on the action too, making a deal with Palmeiras, and the benefits extended to the women’s team.
Now, five years later, how have these big deals helped or changed the game for Brazilian clubs?
Impact of betting sponsorships on Brazilian clubs
Now, five years later, here’s how these big deals changed the game for Brazilian clubs
- Sponsorships provide essential funding, changing club operations, fan engagement, and brand building.
- Betting companies, as new sponsors, offer clubs a different way to make money, reducing reliance on traditional income like ticket sales.
- These companies usually prefer short-term deals with smaller or local teams, offering them crucial financial support.
- Sponsorships increase a club’s visibility locally and globally, attracting more fans and opening up new business opportunities.
- Companies lol Betano use influencers and ambassadors to promote their brand which raises interest in Brazilian football, leading to more fan engagement.
- The increased popularity of Brazilian football through these efforts boosts merchandise sales, improving the sport’s financial health.
Although betting sponsorships can encourage gambling among fans, a solution is promoting responsible gambling. Despite concerns, sponsorships, especially from betting firms, are here to stay in Brazilian football.
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