FIFA is set to launch its first Football Manager World Cup, introducing a new competitive scene for the popular football management game.
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The event runs from August 29 to September 1, 2024, and offers a prize of R$550,000. Players can sign up and learn about qualifying on FIFA.GG, with Arsène Wenger, ex-Arsenal coach, serving as the face of the event.
Welcome to #FIFAe @FootballManager ⭐️
In Arsène Wenger’s words: "It’s time to fame your manager game"
Sign up now on https://t.co/RbZGyED9VD 👈 pic.twitter.com/GTd1RxPsRr
— FIFAe (@FIFAe) June 27, 2024
Football Manager has been a hit since its 2008 release, winning over both gamers and football professionals with its deep dive into the nuances of team management. Abel Ferreira, coach of Palmeiras, counts himself among its fans, using the game as a tactical aid.
Marketing pros view FIFA’s venture as a savvy play to exploit the broad appeal of football, even in digital form. Thiago Freitas from Roc Nation Sports in Brazil points out the clear motive: where there is interest, there’s money to be made.
Fábio Wolff, a sports marketing expert, agrees, noting FIFA’s skill in tapping into the vast commercial potential of gaming.
