At just 18 years old, Endrick has already conquered the football pitch and is now preparing to extend his influence outside of sport. The young Brazilian star has just made his partnership with energy drink giant Red Bull official this Tuesday. A multi-year sponsorship contract that promises to make sparks fly.
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Thiago Freitas, COO of Roc Nation Sports in Brazil, the agency that manages the player’s career, confirmed that Endrick will be the new ambassador of the Austrian brand. This partnership adds to a prestigious list of collaborations, including Disney, New Balance and Panini.
“Red Bull was already part of my life”
“ I was delighted when I received their invitation and we met shortly afterwards to discuss what we could do together, ” said Endrick, recently presented as Real Madrid’s new player.
.@Endrick 🪽 pic.twitter.com/4ArTmUKpwz
— Red Bull Brasil (@RedBullBR) July 30, 2024
“Red Bull was already part of my daily life and I am very happy to be part of this team, which includes several athletes that I admire a lot. Being able to be part of this family, in football, is bringing together everything I love ,” he added.
A certain media impact
Fabio Wolff, Managing Partner of Wolff Sports, highlighted the importance of the agreement: “ The agreement with Red Bull will focus on attracting and engaging new and existing audiences through multimedia stories about Endrick’s extraordinary life journey. ” The partnership aims to leverage the young prodigy’s growing popularity to promote the brand through diverse and inspiring content.
By becoming a Red Bull ambassador, Endrick follows in the footsteps of his compatriot Neymar Jr., star of Al Hilal, and thus joins the lineage of great Brazilian footballers associated with the brand.
Hopefully it will “give him wings”.
