The network of football clubs acquired by Red Bull expands. The energy drink, owner of Bragantino, bought a minority stake in Leeds, a historic English football team that is currently in the second division.
“The agreement provides new commercial income, as well as an additional capital investment for a minority stake that will allow the club to compete on and off the field of play in its quest for promotion next season,” the institution said in a statement.
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Likewise, he stated that “the name and logo of Leeds will remain unchanged.” In its investment in Brazil, as well as in Leipzig (Germany), Salzburg (Austria) and New York (United States), Red Bull added its name to the teams and imposed that the brand’s red bulls They are part of the shields.
Leeds United is proud to announce a new multi-year agreement with Red Bull, making them the club’s front of shirt partner starting next season
— Leeds United (@LUFC) May 30, 2024
The company also acquired ice hockey, extreme sports, motorcycling and two Formula 1 teams. One of these teams is currently the Formula 1 Constructors’ World Champion with Max Verstappen as driver.
Red Bull, main sponsor of Leeds
From next season, Leeds will also feature Red Bull branding on the front of the men’s and women’s first team kits.
“We are delighted to be an important element and partner of Leeds United. A club that is undoubtedly one of the largest in England and has a rich and successful history. The ambition to return Leeds United to the Premier League and establish itself in the best football league in the world fits very well with Red Bull,” said the CEO of Corporate Projects and Investments of the Austrian company, Oliver Mintzlaff.
The team from the north of England, for which Raphinha played until being transferred to Barcelona in 2022, was third in the last Championship. That position allowed him to play in a playoff to seek promotion, but in the final he lost to Southampton.
Remembering Zagallo
Sambafoot Series launched a new documentary about the football legend Zagallo. Known as ‘Velho Lobo‘ and as superstitious as it gets, Zagallo helped shape what Brazilian football is nowadays — as a player and as a coach.
Binge the full series, available on Sambafoot’s Youtube channel.
